Aurasma? Augmented Reality?

A short while ago, we announced our partnership with Aurasma, the world’s leading augmented reality platform.

Aurasma is a platform that allows us to create and publish our own augmented reality. What it means for you, is that we can now take any image such as your logo, object or even place and ‘bring it to life‘ with animation, video clips, buttons, 3D objects, html pages and more, using a free app on a mobile device.

Tottenham Hotspur, GQ magazine, Universal Pictures, Tesco and NET-A-PORTER.COM are just a few of the brands already using augmented reality. Have a look how GQ and Tottenham Hotspur have used augmented reality.

GQ Magazine used Aurasma to transform their September 2012 issue into the world’s first fully augmented reality magazine.

Aurasma has proudly been shirt sponsor of UK Premier League Football Club Tottenham Hotspur. Spurs use Aurasma to bring their shirts to digital life with matchday highlights, deliver pre-match interviews with the manager in the printed program and much more besides.